Michael Beech is a Design Director at Isobar. He leads teams, designing large digital platforms and ecosystems that help clients to create incredible customer experiences.
His main area of focus has been developing design systems that quantify a complex visual language and brand expression, and can be communicated coherently and executed effectively at scale. He led the creation of Jetstar’s Experience Language (JEL), as well as establishing design systems for clients like NRL, Holden, Laminex, Alinta and BIG4.
Michael has a graphics background and extensive experience in digital interface, interaction and experience design. He also worked for a number of years building large digital creative campaigns including a Cannes Lion winning campaign for M&M’s